Learn about this year's event in Feb17: "Opportunities for aviation and travel in the age of the hyper-connected consumer"

This was the theme 2017. We will publish subjects for 2018 shortly. It will again be focused on customer, digital and mobile, innovation and technology to improve efficiency and stand out of the crowd.

Facebook's net profit more than doubled to $3.6bn in the fourth quarter. The social network said it was on course to hit two billion users in the first half of 2017. The iPhone celebrates its 10th anniversary this year. 50% of the companies with the highest market value are tech companies. 81pc of consumers search online before they take a buying decision, there are 2.3 million Google searches per second. 57% of decisions had been made up before engaging with a brand. Mobile is growing fast and already leaves desktop behind.

At the Hamburg Aviation Conference 8 - 9 February 2017 215 top managers, tech innovators and thought leaders from aviation and travel from 29 countries discussed innovative solutions to approach the current dynamic environment and to transform the business in the age of the hyper-connected consumers. The event has evolved into a global think tank for customer focus, innovation and new trends and hot topics of relevance for the travel industry.

"Customers expect a seamless travel experience, in reality and in the digital world. This requires a system partnership between airlines and airports.” explains Michael Eggenschwiler, CEO at Hamburg Airport.

“The new successful airline is all about transforming it into a new entity that yesterday could not be imagined and that the day after tomorrow may be obsolete. Airlines operate in an environment of a new economy, new enterprise and new technology and must master how to link all three to one another and how to enable one another” states Philip Micallef, CEO at Air Malta from 2014-2016, and former top manager with Olivetti, Sita and Equant.

Rajiv Shah, CEO at the global travel, transportation and logistics technology provider IBS, which received $170m investment from Blackstone last year: ""Innovation is not a choice for any business in the current dynamic environment. From the technology provider perspective, it is all about ensuring that we can provide the flexibility and agility to our customers, to enable them to drive deeper relationships with the hyper connected consumer".

Other speakers and delegates included top managers from airports such as Moscow, Brussels, Helsinki, Eindhoven, Lviv, from airlines such as Wizzair, Ryanair, Eurowings, Sunexpress, Lufthansa, Finnair, from innovative tech companies such as IBS,, Skyscanner, ICLP, Planitas, Caravelo, Farelogix, BravoAero, Quicket and DiscountIf, a bestselling author from Canada, and representatives from Hongkong Polytechnic University, ISM International School of Management, TU Hamburg and Concordia University Canada.

Discussions covered among others the digital airport of the future and new retail opportunities for airports and airlines, best practice in terms of customer engagement and loyalty, case studies related to hot topics such as chatbots and messaging apps for customer service, enhanced data analysis to improve planning and customer service, how to develop booking systems to be fit tor the 21st century, talent development in the digital age, a lot more mobile and digital food for thought and how to make change happen. At the opening, we performed a live survey at Hamburg Airport, from the conference stage, by using a bot to walk around the airport. During one of the panels one person who could not join at last minute participated and interacted as the bot, joining from Zurich. This technology is already used by tech companies to have remote workers participate in meetings or show visibility in offices. 

There were also demos about virtual reality ("Airspace by Airbus"), snapchat practical application (by Hamburg Airport), and an innovative approach to retail and personalisation real time (by Traxas Media). The think tank was also the first aviation event showcasing Slack, a collaboration and productivity enhancement tool which is already used by a lot of renowned companies, including airbnb, Pinterest, BuzzFeed, Pandora, Harvard University, LinkedIn, Samsung, ebay.

The conference had been initiated by Hamburg Airport in 1998. It was repositioned and turned into a global think tank in a joint venture between Hamburg Airport and XXL Solutions in 2014. XXL Solutions is a boutique consultancy committed to help their customers succeed in the digital age, from strategy to implementation. They help organisations to transform their business to meet the changing consumer and staff requirements, to innovate and differentiate from competition and to turn new technology into opportunities rather than threats. The location for the conference was the first time the Ameron Hotel Speicherstadt in Hamburg. The event took place 8th to 9th February 2017. The conference language was English.

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why to join

global think tank *** new food for thought *** CEOs, board members, senior managers, thought leaders *** airlines, airports, other travel, other industries, universities *** personal atmosphere *** high profile advisory board *** great value

Speakers Feb17

Oliver Wagner

Eurowings, Lufthansa Group, Member of the Board, CCO

Oliver Wagner's vast experiences includes Director Miles & More, VP for Lufthansa's worldwide ground product and services, Senior VP Direct Services and Member of the Board of Germanwings.

What others say

Tony Calleja, Air Malta

Head of Analytics & Decision Support

Extremely well organised and full to the brim with information, speakers, panel disucssions, innovators, etc. I also think that the mix and variety of speakers and presentations makes the HAC unique from other aviation conferences – where you usually meet

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