Andrew Cowen has been CEO with Hong Kong Express Airlines since April 2015, responsible for leading Hong Kong's one and only LCC through a high growth phase and into sustained profitability. After development of an LCC business plan for the shareholders of Hong Kong Airlines Group after joining in 2013, Andrew was asked to lead the separation of Hong Express from the group and establish it as a standalone LCC with its own independent management team. The transformation began in June 2013 with on sale in September 2013 and first LCC flight in October 2013, establishing Hong Kong's first and only shorthaul LCC. Andrew is currently focused on leading Hong Kong Express through further transformation steps and a period of rapid growth.
Andrew has 25 years experience in the aviation industry, initially with British Airways before focusing on the emerging low cost airline sector. He joined the low cost airlien Go (Stansted) set up by British Airways as Director of Strategy and was appointed Finance Director as part of the MBO from Biritish Airways.
After the takeover of Go by easyJet, Andrew advised on a variety of airline projects including a MBO of a small regional UK airline, flotation on AIM (Silverjet) and a number of low cost airline start-up's. He also led the founding of Mango Aviation Partners in 2004; established to provide advisory services to the aviation sector.
From 2005 - 2009 Andrew was based in the Middle East working as CEO initially in the founding and set-up of Sama in Saudi Arabia before moving to Jazeera in Kuwait.
In early 2010, he managed the development of a strategic plan on behalf of Philippine Airlines to restructure their regional airline Air Philippines into a low cost carrier, PAL Express. From June 2010 to May 2011, he was Interim Managing Director for Peach, a new LCC set-up by All Nippon Airways (ANA) and other investors.
Other assignments included 6 months with VietJetAir in Ho Chi Minh City, Vietnam, assisting them on a variety of strategic initiatives, involvement in the fleet renewal project of Monarch Airlines and the transformation of HongKong Express into Hong Kong's first and only shorthaul LCC.
The launch of HongKong Express as an LCC was successfully achieved in September 2013 with first LCC flights achieved in Oct 2013. Andrew was promoted to CEO and Accountable Manager in April 2015. He is managing HongKong Express through it's early growth phase.