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How to turn mobile developments and changing customer
expectations into aviation business opportunities

The future is coming faster than you think. In the era of the always connected customer, increasing low cost competition and economic pressures engaging the customer and innovation will lead to success. The Hamburg Aviation Conference brings experts, thought leaders and top management from science and industry together to discuss strategies to face the new reality in aviation.

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  11 February 2014 - Exclusive
Pre-Conference Workshops
(max 15 attendants per workshop)
Confirmed Speakers
15 - 17.30 Workshop 1: The new reality: will the aviation world become only low cost? opportunities & limitations of the model from a global perspective Patrick Murphy, ex Chairman Ryanair and Chief Advisor Peach Airlines, Japan
15 - 17.30 Workshop 2: City airports – the balance between efficient mobility and low noise impact Volker Gollnick/German Aerospace Center (DLR) / TU Hamburg
15 - 17.30 Workshop 3: Workshop 3: Market segmentation and its relationship to airline strategy and planning – how it affects the network you operate, the fleet you choose, the marketing plan and the revenue management approach you take Tony Palmer, Lecturer Kingston University London, ex British Airways Network Planning
13.00 - 18.00 Registration at arrival  
  12 February 2014 Conference Day 1 Confirmed Speakers
8:45 - 09:50 Welcome coffee, registration  
9:50 - 10:15 Welcome note Senator Frank Horch, Economics, Transport & Innovation Authorities Hamburg
Michael Eggenschwiler/CEO Hamburg Airport
10:15-10:45 Keynote Mr Massimo Scialò, Chairman & CEO Emergenza, Professor in IT Marketing and Communication, Sapienza University and UPS University in Rome. CEO of the Australian Company Beatpick
10:45-12:15 Top industry leaders opening panel: The low cost invasion - changing the whole game of aviation? Michael Eggenschwiler/CEO Hamburg Airport
Martin Gauss/CEO Air Baltic
Stefan Pichler, Managing Director & CEO Fiji Airways
Iain Rawlinson, Executive Chairman Monarch Group
Thomas Winkelmann/CEO Germanwings
12:15-13:15 Lunch  
Session I - The new mobile and social reality
13:15-13:45 1.1. Living a social revolution Carl Michel, Executive Chairman Generator Hostels, former Director British Airways
13:45-14:15 1.2. The digital breakthrough Michael Ibbitson, Chief Commercial Officer Gatwick Airport
14:15-14:45 1.3. Discovering mobile and omni-channel opportunities James Edmunds, Field Leader - Airline & Tourism, University of West London
Session II - Understanding customer behaviour: the foundation for successful differentiation
14:45-15:15 2.1 Perspectives on Frequent Flyer Programmes, Customer Loyalty and Revenue Maximisation Berendien Lubbe, Professor, Division: Tourism Management, Department of Marketing Management University of Pretoria
15:15-15:45 Coffee break
15:45-16:15 2.2. Driving revenue through loyalty - the airport perspective (Please also see the white paper from ICLP - “Turning passengers into customers - maximising the commercial opportunities” in the insight section of the conference website.) Mignon Buckingham, Managing Director ICLP
16:15-16:45 2.3. The dynamics of effective customer management Charlie Sheil, General Manager Marker Hotel
16:45-18:00 Customer focus panel - Understanding choice & experience Plerre Germain, CFO & CCO Geneva Airport
Roland Keppler, CEO Europcar
Ingo Wuggetzer, VP Cabin & Innovation Design, Airbus
19:30 - 22:30 Networking-Dinner - Restaurant Moevenpick
13 February 2014 Conference Day 2 Confirmed Speakers
Session III - Innovation - a new business imperative?
08:30-09:00 Welcome coffee
09:00-09:30 3.1. Breaking paradigms - the flydubai on board case study Daniel Kerrison, VP Inflight Product flydubai
09:30-10:00 3.2. How the travel industry answers questions from customers. Innovative solutions for successful customer service Stephanie Birnstiel, Irena Liszkowska, European Business Development Manager; Transversal
10:00-10:30 3.3. Change of perspective - let your customer guide you Mr Christian Jensen, CEO Feedback Now Germany
10:30-11:15 Coffee break / snacks
11:15-13:00 Innovation panel: Unleashing potential of innovation & technology Jon Norris, Lumexis
Derek Mansfield, President Bold Endeavours Group
Jim McClelland, Futurist, Managing Director McClelland Media
Kieron Gavan, Head of Commercial at Rail Enabling Innovation Team
Gregory Pomerantsev/CCO at Novosibirsk International Airport (Tolmachevo)
Andreas Adrian , Country Director Germany, Odigeo

Michael Eggenschwiler,CEO Hamburg Airport:

"We are delighted to take the conference to another level as an independent entity, building on the strengths and focusing even more on tackling business issues and innovation in an international context.

Time well spent for decision makers, executive team members and middle management, thought leaders and key influencers in aviation, travel, retail and science."

ICLP - Turning passengers into customers - maximising the commercial opportunities.

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