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How to deal with disruption as the new normal  

 Agenda 2015 Agenda 2016

Google, Facebook, Amazon and Apple determine the expecations of today's consumers. Lufthansa announced the creation of the innovation centre and a long haul low cost airline, Star Alliance introduced distribution fees and a new product strategy, Ryanair focuses on customer experience and invests all their marketing budget in winter 2016 in low fares, Air Malta started the world's first sky spa for ecnomy class passengers. The world is upside down, and we have to get used to it. 

Customer, technology and innovation are key decisive criterias to face the new reality of disruption as the new normal. They will again be the topics for the next Hamburg Aviation Conference. This boutique event has become the leading think tank for future oriented organisations. It brings CEOs and senior management, experts and thought leaders from the aviation and travel industry together with retailers and universities to discuss holistic strategies to face this dynamic environment.

When: Wednesday 10th February 2016 full day, Thursday 11th February 2016 closure 16.00 hours 

Location: Moevenpick Hotel Hamburg, Sternschanze 6, 20357 Hamburg

Key contact:

Key marketing partners: Hamburg Airport (premium partner), Lumexis, ICLP, Sabre, Airbus and more

Organizer: XXL Solutions GmbH; last update of agenda 28/9/2015  

Delegates list: Please download list of Delegates 2015 here 


 10 February 2015 - Exclusive
Pre-Conference Workshops
(max 15 attendants per workshop)
Confirmed Speakers
15.00 - 17.30 Workshop 1: Know me - potential scenarios for direct customer engagement for airports and airport retailers. Top 5 tips for success and major pitfalls. Mignon Buckingham, Managing Director at ICLP,  James Edmunds, Field Leader - Airline & Tourism, University of West London
15.00 - 17.30 Workshop 2: The airline perspective on mobile and automation: Benefits, savings, customer service perspective, issues and more. - A real life experience to show why to invest & how much.   Pedro Casimiro, Manager Ground Product and Processes, & Charter Stations at Brussels Airlines
15.00 - 17.30 Workshop 3: Social media and mobile - business cases for immediate adaptation Mr Massimo Scialò, Prof. in IT Marketing & Communication at Rome University. CEO of Beatpick, keynote speaker 2014
15.00 - 17.30

Workshop 4: Passenger end-to-end connectivity - from connectivity 101 through to establishing the right questions to ask any potential provider of connectivity and/or services 

Jonathan Norris, Vice President of Sales at Lumexis Corporation
15.00 - 17.30 Workshop 5: Revenue management through the eyes of a retailer - bringing light & new concepts to the black box of airline RM - incl. how ancillary services can be revenue managed to achieve higher returns  Laurent Lebard, Chief Executive Officer at YieldIn Revenue Management Solutions
15.00 - 17.30 Workshop 6: How Google came to love brands unfairly. And other ranking influences. - Dispelling the myths of SEO plus an eighty page takeaway packed iwth facts, figures and vital check lists.   Derek Mansfield, the irreverent President and CEO of the Bold Endeavours Group
14.30 - 18.00 register & "get your professional photo"
as from 19.30 informal get together in the Cave Bar in the Moevenpick Hotel
 11 February 2015 Conference Day 1 Confirmed Speakers
as from 08:45 register, have a coffee, meet people, "get your professional photo"
9:45 - 10:15 Welcome note Senator Frank Horch, Economics, Transport & Innovation Authorities Hamburg
Michael Eggenschwiler, CEO Hamburg Airport
10:15-10:45 Keynote: No limits Beatie Wolfe, Musician, Singer, Artist, Technical Innovator, Member of British "Great" campaign
10:45-12:15 Top industry leaders opening panel: The future of customer experience - differentiator or commodity? - CEOs/Chairmen from Aegean and Olympic Air, Hamburg Airport, London Gatwick Airport, and Queensland University of Technology

Simon Calver, Chairmann at, previously CEO at Mothercare & Lovefilm video rental 

Alexander Dreiling, Associate Prof. and Chair in Airport Innovation at Queensland University of Technology

Michael Eggenschwiler, CEO Hamburg Airport 

Dimitris Gerogiannis, Managing Director Aegean Airlines 

Stewart Wingate, CEO Gatwick Airport

12:15-13:45 have lunch, meet people - Restaurant Moevenpick, "get your professional photo"
13:45-14:45 Session I - opportunities and limitations of technology
13:45-14:15 1.1. Managing the impact of technology on people and business strategy Audrey Benoit, Director Web & Social at Mobistar; Owner at Digital Nature
14:15-14:45 1.2. From frequent flyer to frequent shopper Gabi Kool, CEO Coalition Rewards
14:45-18:00 Session II - knowing the customer to drive business performance
14:45-15:15 2.1 Managing the digital customer  Bernd Skiera, Professor at Frankfurt University, Director at e-Finance Lab
15:15-15:45 2.2 Get to know the airport customer - and what influences their behaviour. Insight from a global survey. Mignon Buckingham, Managing Director at ICLP,
15:45-16:15 have a coffee, meet people
16:15-16:45 2.3 The social perspective - driving customer experience and business success Gert Wim ter Haar, KLM, Manager Social Media Hub
16:45-18:15 Customer and Technology panel - opportunities and limitations of technology to improve the customer experience - CEOs and top leaders from Guest Logix, Liverpool Airport, Kuwait Airways, Oneworld, Ukraine International Airlines

Andrew Cornish, CEO at Liverpool Airport 

Clare Elford, VP Client Services EMEA at GuestLogix Inc.

Sergey Fomenko, EVP Commercial at Ukraine Int. Airlines

Philip Saunders, CCO at Kuwait Airways 

Dennis Tierney, VP Customer Experience at Oneworld

18:15-19:00 "get your professional photo"
19:30 - 22:30 have dinner and meet people - Cave Bar Moevenpick Hotel
12 February 2015 Conference Day 2 Confirmed Speakers
08:15-09:00 have a coffee, meet people, "get your professional photo"
09:00-09:30 Keynote: "Innovation is not a choice" - changes in business practices mean that innovation has become both a way of life and necessary for survival! Iain Rawlinson, Principal of strategic adviser Rawlinson Partners, previously Chairman of the Monarch Group, Director of companies
09:30-13.30 Session III - business success through innovative solutions
09:30-10.00 3.1 Key elements of an innovation culture - why an interdisciplinary approach and design thinking are vital components Anne Bergner, Professor for Design Communication at University Coburg, Owner at Anne Bergner Design Consulting
10.00-10.30 3.2 Comfort without compromise - Airbus cabin Interior innovations  Ingo Wuggetzer, Head of Cabin Marketing at Airbus
10.30-11.15 think future panel I: a bunch of innovative case studies - with top leaders from Hertz, London City University, Virgin Atlantic

Clare McCaffrey, Director Marketing Operations & Strategic Sales & CRM at Hertz 

Tilmann Gabriel, Director Aviation Master-Programs at London City University and CEO tiansalo consultants 

Jonathan Hinkles, Head of Flight Crew at Virgin Atlantic

11.15-12.15 have a coffee and meet people
12.15-13.15 think future panel II: How innovation can take business strategy to a new level - with top leaders from Future Railway, Hamburg Airport, Heinemann Duty Free, Lufthansa Technik, Monarch Airlines

Marisa Blasco-Bayona, Director Revenue Management, Sales, Network Development at Monarch Airline  

Kieron Gavan, Head of Commercial at Future Railway  

Markus Ettlin, Director Retail Marketing at Gebr.Heinemann  

Wolfgang Pollety, Managing Director Airport Hamburg 

Helge Sachs, Head of Corporate Innovation Management & Product Development at Lufthansa Technik AG


13.15-14:00 saying goodbye and last opportunity to "get your professional photo"





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