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How to deal with disruption as the new normal  

 Agenda 2015 Agenda 2016

Google, Facebook, Amazon and Apple determine the expecations of today's consumers. Lufthansa announced the creation of the innovation centre and a long haul low cost airline, Star Alliance introduced distribution fees and a new product strategy, Ryanair focuses on customer experience and invests all their marketing budget in winter 2016 in low fares, Air Malta started the world's first sky spa for ecnomy class passengers. The world is upside down, and we have to get used to it. 

Customer, technology and innovation are key decisive criterias to face the new reality of disruption as the new normal. They will again be the topics for the next Hamburg Aviation Conference. This boutique event has become the leading think tank for future oriented organisations. It brings CEOs and senior management, experts and thought leaders from the aviation and travel industry together with retailers and universities to discuss holistic strategies to face this dynamic environment.

When: Wednesday 10th February 2016 full day, Thursday 11th February 2016 closure 16.00 hours 

Location: Moevenpick Hotel Hamburg, Sternschanze 6, 20357 Hamburg

Key contact:

Key marketing partners: Hamburg Airport (premium partner), Lumexis, ICLP, Sabre, Airbus and more

Organizer: XXL Solutions GmbH; 

 10 February 2016 - Day 1 (08.00 - 18.00 hours, networking dinner at 19.30)
Confirmed Speakers
08:00 - 08:50 Welcome coffee and registration
8.50 - 10.30 Top Industry Leader Opening Panel
Game changers - digitalisation, customer experience, technological, do we all need to convert into retailers and technology organisations?
Michael Eggenschwiler, Hamburg Airport, CEO 
Andrew Cowen, HongKong Express (LCC)
Michael O’Leary, Ryanair, CEO
Other participants to be confirmed
10.30 - 11.00 Coffee break, networking, take your professional photo
11.00 - 11.15 Welcome message Senator Horch
11.15 - 13.15 Customer session: Customer Engagement, loyalty AND ancillary revenues
11.00 - 12.00 Panel - Customer experience and ancillary revenues as key to success - instead of classic business models? Dr. Marco Remiorz, Dabelstein & Passehl
Prof. Dr. Eyden Samunderu, ISM International School of Management, Program Director
Other cross industry participants from airports, airlines and retail to be published shortly
12.00 - 13.15 Panel - Cutting edge revenue management as a critical success factor Iliana Cruz, Lot Polish Airlines, Executive Director of Revenue Management, Pricing, Distribution
Laurent Lebard, YieldIn, CEO
Benny Mantin, Associate Professor University of Waterloo
Christophe Viatte, Air Baltic, Chief Commercial Officer
Seb Wereszczynski, Monarch Airlines, Head of Revenue
13.15 - 14.15 Networking Lunch
14.15 - 18.00 Technology Session: The future beyond digital - and what it means for us
14.15 - 14.35 Keynote speech: "The Airline Experience of You" Joe Leader, CEO Apex
14.35 - 15.00 Moving from legacy to digital, from flight seller to retailer Speaker to be confirmed
15.00 - 15.25 Monarch’s data journey, our progress to date and future vision Artis Lismanis, Monarch Airlines, ex Easy Jet, Head of Analytics & Decision Support
15.25 - 16.15 The paradoxes of technology – how do we feel about the digital experience? Ralph Beisel, German Airports Association ADV, Managing Director
Radoslaw Dutkowski, LOT, Director eCommerce 
Other speakers to be confirmed
16.15 - 16.45 Coffee break, networking, take your professional photo
16.45 - 17.15 Smart meets fast – how digital changes our world Mairead Brady, Trinity College
17.15 - 17.45 Mobile and the "everything, everywhere, now" world - what does it mean for us? Speaker to be confirmed
17.45 - 19.00 Get your professional photograph
Thursday 11th February 2016. Day 2 (8.00 - 16.15 hours)
Confirmed Speakers
8.00 - 9.00 Good morning coffee and registration
9.00 - 9.30 Keynote speech: What will the airline future look like? Patrick Murphy, Peach Airlines, Chief Advisor, ex Chairman of the Board at Ryanair
9.30 - 10.00 Innovative approaches and how to make them happen Speaker to be confirmed
10.00 - 11.00 Panel: End to end connectivity - Innovative solutions to improve connectivity and reach Jon Norris, Lumexis Inc., Vice President of Sales
Other speakers to be confirmed
11.00 - 11.40 Coffee break, networking, take your professional photo
11.40-13.00 Panel: The next generation airport Mignon Buckingham, ICLP, Managing Director
Lutz Deubel, Hamburg Airport, Director Management
Wataru Tanaka, Nikken Sekkei, Principal, Urban Design and Planning Group, main designer of Tokyo Narita Terminal 3
Lee Lipton, Vantage Airport Group, Director Air Service and Cargo Development
Ludger van Bebber, Airport Niederrhein, CEO
13.00 - 14.00 Networking Lunch
14.00 - 14.45 Panel: Innovative solutions to cut cost and increase efficiency Pramod Jain, Managing Director at Sabre Austria
Other speakers to be confirmed
14.45-16:10 Daring to be different Eddie Robb, Make It Social, Founder & Managing Director
Stephan Uhrenbacher, Flio, CEO
Other speakers to be confirmed
16.10 - 16.15 Closure and good bye





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