Dr Mairead Brady

mairead brady

Dr Mairead Brady is an Assistant Professor in Marketing at the School of Business, Trinity College Dublin, the University of Dublin. She gained her Ph.D. at the University of Strathclyde in September 2001. Her main research is on technology and marketing with a current focus on marketing simulations and gamification within the university environment. She is the academic lead on an online marketing simulation game developed by Pearson Education.

Her PhD work focused on the assimilation of digital technologies into marketing practice. This works has a dominant focus on technology developments, data, social networking, web 2.0 and future digital challenges. She is a co author on the Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen, Marketing Management textbook which is now in its third edition - 2016. This is one of the world's leading marketing textbooks.

Dr Brady has over 80 publications with publications in the Journal of Marketing Management, the Journal of Business and Industrial Marketing, International Journal of Technology Marketing, Irish Marketing Review, Irish Journal of Management and Management Decision. She has been guest editor of the Creativity and Innovation Management Journal, Irish Journal of Management and the Journal of Business and Industrial Marketing. Two papers won the best paper in track award at the Academy of Marketing (UK and Ireland) in 2002 and again in 2012 - this one co-authored with one of her PhD students Farhoodeh Zamani.

She was chair of the Irish Academy of Management Conference when it was hosted by Trinity College Dublin. She was also on the organising committee of the 11th International Product Development Management Conference held at Trinity College. She is a reviewer for the following journals; Journal of Interactive Marketing, European Journal of Marketing, Journal of Marketing Management, Qualitative Market Research: An International Journal, Journal of the Irish Academy of Management, Journal of Business and Industrial Marketing and Management Research News. She is also a reviewer and/or track chair for the following conferences: European Marketing Academy Conference (EMAC), IEEE/INFORMS International Conference on Service Operations and Logistics, and Informatics, American Marketing Association and the American Academy of Management. Her many conference publications include the INTED - International conference on teaching, education and development, Association of Business Schools Conference (ABS0, European Academy of Management (EURAM), American Academy of Management, (AM) the British Academy of Management (BAM), the Irish Academy of Management, the Academy of Marketing (UK and Ireland), the European Academy of Marketing (EMAC), Australian and New Zealand Marketing Academy (ANZMAC), IEEE/Informs Soli International Conference on Service Operations, Logistics and Informatics, the European Group in Organisational Studies (EGOS) and the Academy of International Business. She was the communications director for the technology and innovation special interest group of the American Marketing Association.

She worked for over ten years in a variety of roles within a major multinational based in Ireland. She also has over twenty years of consulting and executive education experience with senior management in both national and multinational blue chip companies, start-ups and government agencies.

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