About Ursula Silling: Passionate about customers, visionary and innovator, making things happen in the digital age
What – commercial strategy, digital transformation and change management, modern revenue management and pricing, customer experience management, retailing, ancillaries and product development, modern network planning methodologies, sales transformation, marketing and distribution and new technologies as enabler for an agile commercial strategy. Other activities include customised market and trend watch, research in the areas of loyalty and innovation, conference organisation. Mentoring and Coaching.
Who - A unique blend of academic and strategic, vast experience in all commercial areas and different countries and cultures, she has spent more than 20 years with key players in the aviation industry, covering different business models and countries. She started her own consultancy and outsourcing company XXL Solutions in 2010, with a focus on customer, technology, new revenue models and innovation.
Ursula held senior executive positions with Lufthansa Passenger Services and Lufthansa Systems, British Airways, Virgin Express, Brussels Airlines, the TUI group and Aerosvit Ukrainian Airlines. She worked on projects including Aer Lingus, Monarch Airlines, Air Malta, Peach Airlines, Hamburg Airport as well as ebay, banks and insurances.
She also has an academic life replete with lots of theorizing, writing. and (guest) lecturing about all this stuff. She organises the Hamburg Aviation Conference, bringing aviation together with different industries and science to think future. She is a renowned speaker at a number of conferences and business events.
Where – Her company and main base is Switzerland, but Ursula spends most of the time where her customers are. Her main areas of activities include Europe, Asia, Russia and Africa.
Why – The sheer passion of making things happen with people and using all the opportunities that the digital age offers to create a win-win-win solution to every situation.
Specialties - do things differently
Motivating teams and helping them to embrace change. Designing and implementing business process change and innovation programs. Working with the organisation's teams to develop and implement custom made solutions and to achieve cultural change and ownership. Helping organisations to succeed in the current dynamic environment and to turn the challenges of the digital age into opportunities.