In his current role, Michael designs and develops the agendas for Ai’s market leading events. From loyalty, ancillary merchandising to payments and fraud Ai, via its events, helps delegates connect not only with their peers but also market leading content and insights. He’s also a co-founder of the Loyalty Fraud Prevention Association and has been actively moderating Loyalty Fraud Prevention sessions for the last few years.
Prior to Ai Events, Michael was a board Director of British Airways Global Financial Services Limited. This included responsibility for developing mileage sales with partners such as American Express, Avis Car Rental and bringing onboard all the brands within InterContinental Hotels and Resorts portfolio. Early on in this role, Michael recognized that real value could be delivered by BA (and other airlines) by understanding what customers were actually buying. It was more than just an airline seat, many of them wanted a “one stop” shop for the products ancillary to the flight. As a result, BA developed in-depth relationships with many of its Executive Club partners that delivered more benefits to passengers than just miles. It also delivered an additional multi-million pound revenue stream to BA on the back of these ancillary sales.
He is based in Glasgow, Scotland where he graduated with an MBA from the University of Strathclyde Business School as well as having professional qualifications in Marketing UK’s Chartered Institute of Marketing.