Audrey Benoit has been Director Web & Social at Mobistar (Orange Group) since 2012. In May 2014 she also founded her own company, Digital Nature, helping large organizations transition to digital businessesIn the past, Audrey worked among others for the European digital agency group Emakina as Head of digital Emakina/Social & Emakina/Architects and for Brussels Airlines as Head of e-Business.
At mobistar Audrey is responsible for the design and implementation of mobistar's enterprise-wide digital transformation, including design and implementation of the digital touch points experience, social media positioning and B2C cross-channel strategy and implementation.
The target for her own agency, Digital Nature, is to grow digital businesses, innovation and knowledge by helping large organizations transition to digital businesses, altogether understanding how technology and connected consumers impact customer experience design, operations, way of working and business models. She also mentors young digital start-ups and entrepreneurs to become successful & noticeable businesses and organizations.
Before this, she worked for the European digital agency group Emakina as Head of digital Emakina/Social & Emakina/Architects. positioning and growth, service offering and quality, consultants hiring and supervision, business development, team occupation optimization and Profit and Loss management.
During her time as Head fof e-Business with Brussels Airlines Audrey the definition, development and implementation of Brussels Airlines’ e-Business and social media strategy, tactical & online marketing actions, product programme, planning, project controls and processes. Brussels Airlines’ internet evangelist.