In his role as VP Global Loyalty Strategy, Marcus is heading IBS‘ Loyalty Line of Business, responsible for the development, marketing, sales, delivery and operations of the iLoyal product suite. Prior to joining IBS, Marcus was General Manager of topbonus, airberlin’s loyalty program and the second largest frequent flyer program in Germany with more than 3mn members and over 120 partners.
He successfully managed the corporatization of topbonus and subsequent sale of 70% to Etihad Airways. Prior to that, he spent a decade at Star Alliance in roles spanning Network and Membership Development.
He started his career with Austrian Airlines with a focus on market research and long term network planning. Marcus is based out of Graz, Austria.